Italian Massage Contest and Mabella: A New Editorial Collaboration

There's a bond that predates this collaboration: the one between Daniela Caracciuolo, founder of Italian Massage Contest, and Mabella, the historic publishing house led by Annamaria Scicchitani. A relationship built over time, which today grows into an editorial collaboration between Italian Massage Contest and Italy's leading professional beauty magazine.

Mabella is no ordinary magazine. Today it is far more than a print title: it's an editorial and relational platform that integrates a magazine, radio, web, social media, and an event MABELLAfest, the Beautician's Festival designed to bring together professionals and brands in the beauty world. Nine issues a year, 10,000 copies distributed nationwide, a community of over 19,800 beauty professionals following Mabella's content across print, radio, web, and social: numbers that reflect an authority built issue after issue, not simply claimed.

For Italian Massage Contest, this collaboration is a chance to reach a wider audience, beyond massage professionals alone. This isn't about massage stepping out of its own identity into aesthetics, massage remains massage, but some of the contest's categories, such as body forming or face massage, naturally speak to the world of professional aesthetics that Mabella gives voice to every day. A natural point of connection, more than a positioning choice.

For Italian Massage Contest, being able to tell its story through the pages, radio, and events of a name like Mabella is an opportunity not taken for granted. It's a chance to keep building, step by step, an authority earned over time, just as Mabella has done over more than twenty years in the industry.